Lamborghini Goodwood Festival of Speed
Within a busy festival creating a luxury ‘oasis’, rich in storytelling
The Goodwood ‘Festival of Speed’ is an iconic global motorsport event. Each year, in one long glorious summer weekend, over 250,000 visitors, including the worlds critical auto media, make their annual pilgrimage to the event.
The task is to ensure Lamborghini’s brand, its values and its vehicles are presented superbly and curated for its invited VIP guests with dynamic storytelling to the fore – all within a relatively modest hospitality stand footprint.
High quality catering too is required for up to x250 VIP guests each day
Distilling the true essence of Lamborghini into a relatively small exhibition footprint is a challenge we enjoy each year.
The clever use of space, technology and heightened guest profiling means we can shape the on stand experience to maximise the impact for each and every guest.
The VIP guests, the media, the Dealers and the Lamborghini Board management team… and even the Duke’s surprise visit… each element requires meticulous planning to ensure a smooth outcome.
“Goodwood Festival of Speed provides Lamborghini with the perfect environment in which to meet owners and enthusiasts, who love the opportunity to get close to our cars on display as well as the emotive experience of witnessing our super sports models in action,” says Automobili Lamborghini Chairman and CEO Stephan Winkelmann.