Lamborghini Test Drive Experience

Engaging a new UHNWI’s audience at their leisure

Lamborghini asked us to help them deliver a test drive programme that would add a new set of highly qualified customers to their sales funnel.

Careful planning and a positive attitude was the key to the delivery of this programme over three-weeks in August in two very exclusive locations.

The Deeper Blue team used their local knowledge and connections to develop a varied network of partners that attracted clientele who might be interested to consider a Lamborghini.

We then subtly communicated with their VIP guests and offered them the opportunity to safely test-drive either the Huracán or Urus along pre-planned routes in the surrounding areas.

Impact: The Deeper Blue team pulled together to deliver a highly effective and safe programme that exceeded all expectations.

Test-drive KPIs were exceeded by over 100% and 95% of the qualified leads that were generated were new to the brand and the network.