Opel: Attract. Build. Customer for Life.

Aftersales is the new automotive battlefield

Our mandate was to design and produce compelling communications that made the complex customer care focus simple and easy to understand at all levels across Europe within an Opel/Vauxhall dealership.

We designed a transformational Aftersales programme called ‘ABC’ – showing how Opel & Vauxhall will attract customers back to the network for servicing, maintenance and repair; build relationships; to then personalise and customise that relationship where it then sustains and supports longstanding customer trust and confidence. All driving towards ‘customers for life’.

Our writers, designers and film-makers produced sets of powerful communication tools. They include: insightful, engaging documentary films with an emphasis on best practice exchange, stylish introductory animations, impactful workshop content, digital capture and clear evaluation analysis.

Critically, we designed a new online training portal that underpinned and carried all exposure to ABC to over 55,000 Opel aftersales staff across 5,500 dealer locations in Europe.